PHOTO - T Kugan, Maxis' Head of Product, Device, iInovation & Roaming.





The launch of an integrated set of tools for advertiser - Go-To-Market (B.I.G) Media - will help local advertisers deliver the right message to the right person while delivering deep analytics, said Malaysian telco Maxis.

Maxis head of product, device, innovation & roaming, T. Kugan, said: "Global mobile advertising revenue is growing at a rapid pace and in Malaysia specifically, we believe that mobile marketing is on the verge of a new era promising huge potential for advertisers. Maxis B.I.G Media reinforces our positioning as the leading integrated communications service provider by offering a unique, interactive one-stop digital platform for advertisers."

"With Maxis B.I.G Media, advertisers can take advantage of reaching out to Maxis' customer base where there are eight million active mobile Internet users, as well as a community of five million customers who have already opted to receive mobile advertising," said Kugan.

"With the ever increasing popularity of smartphones and mobile Internet usage, Maxis B.I.G Media is a timely solution that offers advertisers a highly engaging media platform that is efficient, direct, measurable and cost effective. It is essentially a platform for them to 'talk' to their targeted customers," he said.

"With the telco industry generating rich CRM information ranging from basic demographics such as age and gender to more specific data such as mobile device models and locations, customers can also receive relevant, rich and visually impactful advertising content on their mobile phones," said Kugan.

He added that the advertising platforms integrated under Maxis B.I.G. Media include:

- myDeals, an interactive permission-based SMS and MMS mobile advertising service with comprehensive targeting capabilities;

- MYLAUNCHPAD, a Malaysian discovery portal with more than 10 verticals featuring the latest news, entertainment, music and games downloads;

- Location based advertising, using location tracking technology will be made available later this year;

- text alerts, a non-intrusive SMS-based tag-on text ad.

 "Mobile banners, which offers a rich graphical experience that is excellent for branding and a gateway for engagements," said Kugan. "With rich media in the pipeline, it takes the user experience to the next level. Currently, mobile banner ads are available on our Mobile Portal."

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